Meeting – Marketing/Sales

Marketing - Generating Leads & Sales

What we do now

– Location – Passing Trade
– Recommendation/Word of Mouth
– Advertising – van signage
– Online advertising – Facebook/Instagram/Whatsapp/Google
– Website – Google ads, writing content/articles

Ways to improve what we do now

Website redesigning
More understanding of various platforms for advertising
Actively ask for recommendations – QR code for Google reviews etc
More Linkedin both Dan and Company profile

New ways to generate leads/sales

Direct marketing – cold calling (in person/telephone) – leaflets/brochures – email
YorTender etc – signed up and checked. No relevant work at the time.

Next Steps to implement new ideas

Decide which tasks can be done by us and which should be done by external agencies (web designers, marketing agency etc)